“They have a ton of flavor,” Eryn Bennett, manager of culinary and product innovation, said of the pepper. Wendy’s has been working on the product for two years and has tested numerous types of peppers before settling on the habanero pepper. Li noted that hot honey has become increasingly popular of late but noted that it is better on fried chicken. Spicier food items have been increasingly popular in the fast-food business, driven in part by social media experimentation, and more companies are offering products combining spicy and sweet flavors. Wendy’s is also offering a “Hot Honey Dip Cup” for customers “not ready to commit” to getting the spicy honey on a sandwich. The Hot Honey Chicken Sandwich, priced at $5.99, features a chicken breast, pepper jack cheese, three strips of bacon, crispy pickle chips and the hot honey sauce on a premium bun. The breakfast sandwich, priced at $3.19, will feature a chicken fillet topped with hot honey and served on a buttermilk biscuit.
We are going to play with it and own it and embrace it.” “It becomes a painter’s canvas to build flavor,” he said. That makes it a great place to try new flavors. Chicken on its own is “bland,” John Li, vice president of culinary innovation with Wendy’s, told a group of reporters and bloggers on Wednesday.
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